Search Engine Optimisation
Search Engine Optimisation can be considered in two parts; On-site Optimisation and Off-site Optimisation.
On-site SEO is a standard of web design that allows search engines (Google, Yahoo, Bing etc.) to read the contents of your website and therefore display your site to visitors searching on something related to your products or services.
Off-site SEO involves creating relevant links from other websites to encourage browsers to come and have a look at your site, this has an added effect of helping to raise your website's ranking. click to find out more [+]
A Search Query Example.
If you were running a company that sold pet food then any of the following searches would be relevant to you (to name but a few!)
- Dog Food
- Cat Food
- Pet Health
- Pet Food
- Animal Nutrition
- Pet Food Suppliers
In order for the search engines to know that your company’s website is relevant you must ensure these terms appear in the title of your web page as well as in the text of the page, the meta description and image tags. It’s also important to have in-bound links from other relevant sites and relevant pieces of editorial.
Google monitors your site for changes and developments, though a static site receives less attention and a lower score. The key is to develop your site with new pages and articles. As your site grows your positions will increase.
Search engines rank pages, not websites.
To carry on our pet food example, it is worth noting the importance placed on individual pages of your website. Within our hypothetical Pet Food website we might have separate pages for cat food and dog food and the title, text and image tags will vary between the pages to best describe the content of said pages. When a visitor to one of the search engines searches for “dog food” the results will display your dog food page and not necessarily your home page, this helps you expand the number of different keywords you can associate with your website as a whole.
A good example of this is the article you are reading now. It hopefully helps you, the reader, to understand the jargon heavy world of SEO. It will also be indexed by the search engines so visitors querying terms like “what is On-site SEO?” will stumble upon this article and maybe then decide to give us a call to discuss their website needs!
Every business is different and we can work together to come up with a strategy that will work for you.