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Innovative print and the power of integrated planning

We buy print as well as anyone in the UK & Europe meaning we could save you money and time on any commercial print requirements, including: Catalogues, Brochures, Magazines, Booklets, Leaflets, Inserts, Door Drops, DM (data, fulfilment and postage), Outdoor, Ambient and POS.

We manage the whole process, saving you time and hassle and we pride ourselves on quality and price. We make sure we get the right printer and process at the right price, meaning you get the most cost effective and efficient solution.

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Bring the entire media process together
Produce amazing results with a constantly evolving print strategy that integrates with media and design

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Print management co-ordinated alongside data insights, media planning, analytics and creative execution and integrated with your media and creative strategy produces greater results.

Planned together, they work together. Planned in isolation, they don’t.

We will always analyse what you currently do and where appropriate we will provide suggestions for more cost-efficient formats or more responsive ways of doing things.

• 60%… increase in ROI can be achieved from integrating your print strategy with your media strategy.

• 90%… on average marketing departments reduce their time spent on print admin by 90% when using our services to manage their print alongside their media.

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Integrate strategy, data, print and design for unbeatable response rates…
Complete direct mail solutions
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Whatever your requirement, we can help and provide a full range of direct mail solutions for every type and size of business. Contact us today to discuss your project requirement and one of our direct mail experts can work with you to rapidly create a tailored solution.

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Unbeatable targeting and personalisation

Direct mail (DM) is the most highly-targeted acquisition channel. Get it right and the response levels are amazing.

Optimisation = Improved ROI

By optimising strategy across data, print, postage and design, you can create campaigns that deliver great response at lower costs.

More interactive DM. Higher customer engagement. Excellent ROI.

People give 28% more value to something they can see and touch over something they can just see, making DM a powerful choice over or alongside digital.

17 days… The amount of time, on average, that a piece of direct mail is kept in a household

Source: Royal Mail MarketReach, The Private Life of Mail

*65% of direct mail received is opened and over half is interacted with.

Engage people. Drive action. Further boost your ROI by as much as 60%.

The best results come from a single, integrated print+postage+data+creative strategy. The best way to achieve this is using specialists like us. Our experience and knowledge means we are able to provide advice that will maximise response through optimising, media selection, data services, creative format and print management.

21% less… cognitive effort is required to understand physical media than visual only media. That’s the power of touch.

Source: True Impact

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Direct mail personalisation

Personalisation of direct mail campaigns is all about treating customers as individuals and is a major part of why direct mail campaigns have returned to prominence in recent years. We deliver highly personalised campaigns which improve customer relations, help to build a brand, create an improved professionalism for campaigns and ultimately improve ROI and response rates.

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UK & International Postage

Maximise your budget by saving costs on UK & international postage.

We are pleased to use both Royal Mail and DSA as a complete solution to getting your mail through letterboxes of your customers.

We will help you choose the most cost effective and efficient one for you.

Downstream Access – The postal market, having been de-regulated has healthy competition in the form of downstream access from the likes of Whistl, Secured Mail, Citipost, Onepost, UK Mail and others. We compare each option, including Royal Mail, to find the most cost effective solution.

Integrated print, direct mail and postage solutions

A major benefit of working with us is the integrated nature of our services. Here, we provide integrated mailing solutions – so order the print and data from us, we can manage your whole direct mail campaign for you and then cost-effectively mail the campaign out. We’re a one stop shop, so why outsource to multiple companies?

Mailsort – We arrange to pre-sort your mail so that the Royal Mail don’t have to. This service alone can save up to 50% off the price of stamp, or 30% off franking rates. Other discounts can also be applied on top, as presented below.

Mailmark – The new service from Royal Mail, offering the cheapest rates and highest quality, utilizing 2D barcode technology.

Advertising Mail – If you are mailing marketing or advertising materials, your mail may well qualify for a further discount (both UK and internationally). We will check your eligibility which can mean significant savings on postage costs.

Sustainable Mail – We take the environmental impact of mail very seriously and we can offer you the option to only use degradable, recycled or sustainable materials, this can access further discounts.

International Mail – The savings available on international mail are potentially huge.  We access local postal markets directly (Direct Entry) and use mail consolidators to access the full range of options available in the worldwide market.

Data management

Data management is critical to the success of any direct mail campaign. We have a dedicated and experienced data management team that will ensure data is optimised to improve campaign success rates and metrics. Use our data management service to improve ROI, customer satisfaction and reduce wastage from inaccurate mailings.

Data Services:

1) Data Cleansing – is the process of amending or removing data in a database that is incorrect, incomplete, improperly formatted, or duplicated.
2) Data Validation – is the process of ensuring that a program operates on clean, correct and useful data.
3) Data Supply – is the process of supplying clean and validated data as per client requirements.
4) Data Management – ensuring all data is optimised to improve campaign success rates and metrics.

In Summary

We can facilitate and manage your entire Print, DM, data and postage needs, saving you considerable time and money. Giving you one point of contact and total peace of mind that you are getting the best and most cost-efficient solutions available.

Our consultative approach will ensure we become entrenched in your business and operate more as a true partner than an outsourcer. We want to be part of your successful team to drive response and improve results.

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