Programmatic Advertising

You have probably heard about the buzz surrounding programmatic advertising and how its projected to account for half of all digital sales by 2018.

Perhaps you have tried running a campaign or two already.

Whilst this is the fastest growing segment of digital media, many marketers don’t know much about it or what the benefits are.

In a nutshell, programmatic advertising automates the decision making process of where ads are placed, using artificial intelligence (AI) and real time bidding (RTB) for online display, mobile and video campaigns.

For example, if you wanted to target men in their 50’s looking to sell their house in London or women 18-35 who are looking for skin treatments. There are billions of possible targeting combinations to choose from – there are 1.7 million postcodes in the UK, millions of websites and user sessions and devices. It’s beyond the ability of human beings to decide on the right combination to produce then best leads and conversions.