It is well understood that the print market is in decline since the use of mobile phone and tablet devices, however many people still enjoy reading Newspapers & Magazines and find them to be a valuable source of information and entertainment. Print publications offer a unique reading experience that cannot be replicated online, with high-quality photography, in-depth articles, and a tactile feel that appeals to many readers. Additionally, magazines often cater to specific interests and niches, allowing advertisers to target their audience more effectively.

Where we work

National Newspapers
The Times, The Guardian, The Daily Telegraph, The Daily Mail & more.
Financial Magazines
The Economist, Money Week, FT HTSI, WIRED, Investors Chronicle & more.
Consumer Magazines
Good Housekeeping, Cosmopolitan, GQ, Country Life & many more.
B2B Trade Magazines
Build-It, Aviation Week, Design News & more.

The benefits

Audience Reach and Engagement:

Print publications in the UK have a wide readership base, with newspapers and magazines catering to diverse demographic segments and interest groups.

Print advertising enables brands to engage with audiences in a tactile and immersive manner, fostering deeper connections and longer-lasting impressions compared to digital media.

Credibility and Trust:

Print publications are often perceived as authoritative sources of information, imbuing print advertisements with a sense of credibility and trustworthiness.

Advertisers can leverage the reputation and editorial context of print publications to enhance brand credibility and influence consumer perceptions positively.

Targeting and Segmentation:

Print advertising offers precise targeting and segmentation capabilities, allowing advertisers to reach specific geographic areas, demographic groups, and niche audiences.

Publications often offer a range of advertising options, including classified ads, display ads, advertorials, inserts, and supplements, catering to advertisers’ diverse targeting needs.

Creative Opportunities:

Print advertising provides ample creative opportunities for brands to showcase their products, services, and brand stories through visually compelling imagery, captivating headlines, and persuasive copywriting. 

Advertisers can experiment with different ad formats, sizes, colours, and finishes to create attention-grabbing advertisements that stand out on the printed page.

Measurement and ROI:

Measuring the effectiveness of print advertising can be challenging compared to digital media, as print publications typically offer limited tracking and analytics capabilities.

However, advertisers can pre-empt the impact of print campaigns through metrics such as circulation figures, readerships and demographics. Advertisers can also include Website URL’s, QR Codes or Text Shorcodes on the ad to measure response.

Integration with Digital Channels:

Print advertising can complement and enhance digital marketing efforts by driving cross-channel synergy and reinforcing brand messaging across multiple touchpoints.

Advertisers can integrate print advertisements with digital channels through strategies such as QR codes, augmented reality (AR), social media activations, and personalized URLs (PURLs), creating cohesive and immersive brand experiences for consumers.

Interested in working with us?