James originally studied Graphic Design at The London College of Printing in south London, while studying, he was offered a job at a top London Advertising Agency were he worked for over 4 years, before moving on to Publishing in 2001.

Having worked with Steve Foreman for a number of years as a freelancer, he joined Advertising Excellence Ltd in 2010 as Creative Director.

James has a great design pedigree, and has worked with many blue-chip clients over the years, including;
Fred Perry, Red Bull, Ray-Ban, Bausch & Lomb, Gaggia Coffee, Aston Martin, Sony Ericsson and Sunseeker Yachts.